April 26, according to the U.S. social media news site Mashable! Reports, Facebook recently launched an open map API (Open Graph API) and through the Internet, "like" (Like) key to cause controversy, some people argue this platform is not really "open . " Facebook said this, what they do is beneficial to the Internet.
The evolution of the debate as follows:
An open map (Open Graph): Facebook In last Wednesday launched an open map and "like" button - the user can click anywhere on the network, "like", such data sharing to Facebook personal home page.
2 on the website content publishers / incentive: publishers can be "like" button to their site, but also add another Facebook "social-based plug-in" (Social Plugins) (there were more complex and open map applications). Publisher's website as long as the user clicks on the page "like" button, it will in the user's Facebook page shows a link. Web site based on user's friends and their "love" thing, to show the user with the most relevant content.
3, certain parts of the open: publishers also add data on their websites, to identify specific items - such as to distinguish the message is a song, including song title and band name (semantic data). Facebook it easy on the Internet easily manage all data - such as competitors like Google can also access these semantic data.
4 parts are: the user clicks on the "like" data, Facebook's competitors is not available - Google and other sites can not be user "like" the site of data, unless placed on their website Facebook landing port. Therefore, Facebook in a person's preferences over the world data, but does not share with others, unless someone else is promoting its Web site Facebook (through the port of landing with Facebook).
5 other open channels: If you do not select the Facebook landing port, there are other open channels - such as Open ID. However, very few web publishers to use these options because they can not bring the same population as the Facebook login traffic and new subscribers.
6 can not be exported: Facebook does not allow users to export their one-time "like" thing. If Facebook's competitors, to establish a better service, the user would like to export from Facebook "like" thing, and imported into this new platform, the user is very difficult to achieve. So Facebook users in the establishment of a database on, but the user does not have it - Facebook only to have it.
7 Select fewer: Open Network supporters argue that, if the user block in a system, which the user is not good - the competitors can not build better systems and choices.
8 The key to success: Facebook's point of view, if correct, provided that: Unless Facebook to "social mapping" block in their database. The company (Facebook) can not be used as a widely used (ID) system to control the Internet, and grab the value (for example, make a lot of money).
9 Marketing Glossary: This implies that: Now open map API is not completely open, Facebook is only "open" as a marketing word. This is to some extent that is because Facebook's value proposition is based on the data "block."
Won 10 Facebook: Facebook has been adopted for the users and publishers to resolve identity (ID) problem and won the entire network. They also promoted the development of semantic networks. Competitors will use a truly open approach to fight back, but will not provide appropriate incentives (for publishers to bring traffic), then how can they compete?
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